

Senior Sales Manager (Household)
About the role
Job Requirements About the Role The Senior Sales Manager – Household is a strategic leadership role within the Branch Banking function of Retail Banking. This role is responsible for managing and scaling the retail branch banking business across the assigned region. The incumbent will drive the acquisition of Household/ Savings customers, expand the branch footprint, increase product penetration, and ensure the delivery of high-quality customer service. The role also carries P&L accountability and contributes to the broader objectives of the branch banking channel.
Key Responsibilities Primary Responsibilities Lead and mentor a team of branch officers across the assigned command area of branches. Identify and acquire potential customers for asset products, generating fee-based revenue. Monitor daily sales calls to ensure adherence to the acquisition process and adequate market coverage. Drive activation of household/ savings clients and ensure achievement of float targets. Impart and refresh product knowledge among team members to maintain up-to-date awareness. Ensure timely resolution of customer queries and service requests. Maintain optimal staffing levels for the household/ savings account acquisition team across the region. Manage customer-centric operations and ensure high levels of customer satisfaction by meeting service quality standards. Evaluate growth strategies based on competitor analysis and feedback from various channels. Recommend process improvements to enhance service efficiency and quality across the branch network. Monitor execution of business plans and ensure alignment with defined growth targets. Secondary Responsibilities Support cross-functional collaboration to enhance customer experience and business outcomes. Contribute to strategic initiatives and central programs aimed at driving regional performance.
What We Are Looking For Education Bachelor’s degree in any discipline. Postgraduate qualifications (e.g., MBA) are preferred. Experience Proven experience in retail banking, with a strong background in sales and team management. Prior experience in managing regional or multi-branch operations is desirable. Skills and Attributes Strong leadership and team-building capabilities. Strategic thinking with the ability to drive business growth and profitability. Deep understanding of banking products, especially Current Accounts and asset products. High level of customer orientation and service delivery focus. Ability to analyse performance metrics and make data-driven decisions. Commitment to compliance and operational excellence. Fluent in English with strong business communication skills.
About IDFC FIRST Bank
Never share your password, OTP, UPI Pin, CVV etc with anyone.
Formed in December 2018 through the merger of infrastructure finance giant IDFC Bank and retail finance specialist Capital First, we commenced commercial banking operations in 2016. Our core principles:
Vision: Building a world-class bank in India, driven by ethical, customer-friendly, digital, and socially responsible banking principles.
Universal Bank: Offering a comprehensive range of services like Retail, MSME, Rural, Startups, Cash & Wealth Management, Deposits, Corporate & Government Banking, Working Capital, Trade Finance, and Treasury Solutions.
Ethical Banking: We follow a 'Near and Dear' test, ensuring products are customer-friendly enough for employees to recommend to loved ones. We simplify legal jargon for clarity and offer 'ZERO FEE Banking' on all savings account services like SMS alerts, IMPS, RTGS, NEFT, ATM withdrawals, and more, making it India’s 1st & only bank to do so.
Customer-Friendly Banking: IDFC FIRST Bank credits monthly interest on savings accounts, offers lifetime-free credit cards with non-expiring rewards and transparent fees.
Technology-led Banking: Seamless services across mobile, branches, internet banking, call centres, & relationship managers. Our mobile app, with 250+ features, is rated 4.8 on Google Play & the App Store. Global rating agency Forrester ranked it India’s best & among the world’s top 20 for two consecutive years.
Social Good Banking: Focusing on financial inclusion, we serve 40M+ customers, with 16M lifestyle improvement loans,15M loans to 4.3M women entrepreneurs, 6.5M vehicle loans, 1M each for sanitation & livelihood, 300K SME, and 100K home loans.
ESG Goals: We hold high ESG scores, demonstrating our commitment to financial inclusion & social responsibility. Creating a new-age, ethical and world-class institution for India is a privilege for its employees.
Similar Jobs


Senior Sales Manager (Household)
About the role
Job Requirements About the Role The Senior Sales Manager – Household is a strategic leadership role within the Branch Banking function of Retail Banking. This role is responsible for managing and scaling the retail branch banking business across the assigned region. The incumbent will drive the acquisition of Household/ Savings customers, expand the branch footprint, increase product penetration, and ensure the delivery of high-quality customer service. The role also carries P&L accountability and contributes to the broader objectives of the branch banking channel.
Key Responsibilities Primary Responsibilities Lead and mentor a team of branch officers across the assigned command area of branches. Identify and acquire potential customers for asset products, generating fee-based revenue. Monitor daily sales calls to ensure adherence to the acquisition process and adequate market coverage. Drive activation of household/ savings clients and ensure achievement of float targets. Impart and refresh product knowledge among team members to maintain up-to-date awareness. Ensure timely resolution of customer queries and service requests. Maintain optimal staffing levels for the household/ savings account acquisition team across the region. Manage customer-centric operations and ensure high levels of customer satisfaction by meeting service quality standards. Evaluate growth strategies based on competitor analysis and feedback from various channels. Recommend process improvements to enhance service efficiency and quality across the branch network. Monitor execution of business plans and ensure alignment with defined growth targets. Secondary Responsibilities Support cross-functional collaboration to enhance customer experience and business outcomes. Contribute to strategic initiatives and central programs aimed at driving regional performance.
What We Are Looking For Education Bachelor’s degree in any discipline. Postgraduate qualifications (e.g., MBA) are preferred. Experience Proven experience in retail banking, with a strong background in sales and team management. Prior experience in managing regional or multi-branch operations is desirable. Skills and Attributes Strong leadership and team-building capabilities. Strategic thinking with the ability to drive business growth and profitability. Deep understanding of banking products, especially Current Accounts and asset products. High level of customer orientation and service delivery focus. Ability to analyse performance metrics and make data-driven decisions. Commitment to compliance and operational excellence. Fluent in English with strong business communication skills.
About IDFC FIRST Bank
Never share your password, OTP, UPI Pin, CVV etc with anyone.
Formed in December 2018 through the merger of infrastructure finance giant IDFC Bank and retail finance specialist Capital First, we commenced commercial banking operations in 2016. Our core principles:
Vision: Building a world-class bank in India, driven by ethical, customer-friendly, digital, and socially responsible banking principles.
Universal Bank: Offering a comprehensive range of services like Retail, MSME, Rural, Startups, Cash & Wealth Management, Deposits, Corporate & Government Banking, Working Capital, Trade Finance, and Treasury Solutions.
Ethical Banking: We follow a 'Near and Dear' test, ensuring products are customer-friendly enough for employees to recommend to loved ones. We simplify legal jargon for clarity and offer 'ZERO FEE Banking' on all savings account services like SMS alerts, IMPS, RTGS, NEFT, ATM withdrawals, and more, making it India’s 1st & only bank to do so.
Customer-Friendly Banking: IDFC FIRST Bank credits monthly interest on savings accounts, offers lifetime-free credit cards with non-expiring rewards and transparent fees.
Technology-led Banking: Seamless services across mobile, branches, internet banking, call centres, & relationship managers. Our mobile app, with 250+ features, is rated 4.8 on Google Play & the App Store. Global rating agency Forrester ranked it India’s best & among the world’s top 20 for two consecutive years.
Social Good Banking: Focusing on financial inclusion, we serve 40M+ customers, with 16M lifestyle improvement loans,15M loans to 4.3M women entrepreneurs, 6.5M vehicle loans, 1M each for sanitation & livelihood, 300K SME, and 100K home loans.
ESG Goals: We hold high ESG scores, demonstrating our commitment to financial inclusion & social responsibility. Creating a new-age, ethical and world-class institution for India is a privilege for its employees.