A review of hirings and dismissals in Canada – February 2024

No really good news in terms of employment for this month of February. Layoffs continue, however, recruitment for summer jobs has started!


Nordia Saguenay lays off 19 employees

The Nordia company, faced with a drop in call volume in its customer service centres, has decided to lay off 19 employees in the Saguenay region. Most of the eliminated positions belong to the retention department. Nordia’s vice-president of strategy and communications, Philip Van Leeuwen, confirmed that the reduction in positions is linked to seasonal hiccups, generally observed in January and February. He assured that employees will be able to return to work at Nordia in three or four months. However, some employees are expressing concerns, particularly about the return of their work equipment, raising doubts about the temporary nature of the layoffs.

Energie Cardio places itself under the protection of its creditors and under the protection of the law on bankruptcy and insolvency

While we do not yet know the number of jobs lost, we do know that the number of gym branches of the Energie Cardio chain increased from 40 in 2017 when the two owners, Evelyne Canape and Claire Tremblay, made the acquisition, at 21 today.

BCE cuts 9% of its workforce

Bell Media, a subsidiary of BCE, announced significant cuts, including the end of several television newscasts, in response to widespread layoffs announced by the parent company. News channels such as CTV and BNN Bloomberg will be immediately affected. Some midday bulletins on weekdays, as well as 6 p.m. and 11 p.m. bulletins on weekends will be impacted. Multitasking journalists will replace teams of correspondents and technicians in certain regions. Bell Media is also selling 45 of its 103 regional radio stations and cutting nine percent of its workforce, or approximately 4,800 jobs nationwide. These measures are part of a context of digital transformation of the company, with criticism of the federal government and the CRTC for their slowness in supporting the media sector. Bell Media’s decision is also linked to pending regulatory guidance and proposed legislation, raising concerns about the long-term viability of the traditional media sector.

Chartered Professional Accountants of Canada (CPA Canada) is cutting 20 per cent of its workforce in anticipation of the withdrawal of CPA Ontario and the Quebec CPA Order from the national organization.

The decision to separate from the national body triggered a review, leading to the decision to streamline the organization for long-term sustainability. Despite ongoing efforts and discussions, the withdrawal of CPA Ontario and CPA Quebec is scheduled for December, creating a difficult operating environment for CPA Canada. In a memo to staff, CPA Canada President and CEO Pamela Steer expressed the need for organizational changes to ensure the long-term success of serving members and the accounting profession. The departure of the two provincial watchdogs comes after a five-year governance review, during which some key governance issues remained unresolved.

The Quebec company Taiga Motors, financed by $34 million in public loans since 2021, recently laid off 31 of its 314 employees.

The affected workers were informed by an internal memo, explaining that these are temporary layoffs, with an intention to recall employees, although the duration could reach six months. Seniors have been particularly affected, some having already found new jobs due to uncertainty over their reintegration. The company no longer communicates on its plan for a second factory in Shawinigan, raising concerns about its lack of cash flow despite the public funding received.

The seasonal job recruitment season has started!

Food and beverage giant PepsiCo is looking to fill over 800 seasonal positions across Canada and will be hosting hiring fairs throughout the month.

The company is seeking motivated team players for roles in making, moving, and selling products from popular brands like Pepsi-Cola, Bubly Sparkling Water, Gatorade, Lay’s, Doritos, Cheetos, and Ruffles. Full-time positions, as well as opportunities for students or those seeking seasonal jobs, are available, with the potential to earn up to $15,000 during the summer season. The positions include warehouse workers, account merchandisers, route sales representatives, AZ delivery drivers, and general production workers. Interested candidates are required to apply online in advance of the hiring fair, and successful applicants may receive on-site interviews with the possibility of immediate job offers.
PepsiCo Beverages Canada recruiting event will take place on Saturday, February 24.

Canada’s Wonderland, set to open on May 3, has launched its 2024 recruitment campaign, aiming to hire 4,000 seasonal associates across departments.

Job postings are available on the park’s site, and applications are open. The Vaughan-based park emphasizes a fun and rewarding workplace with competitive wages and development opportunities. Positions cover operations, food and beverage, lifeguards, security, guest services, retail, maintenance, and more. Minimum age is 15, offering both seasonal and full-time roles. The park is committed to an inclusive workplace culture. Employee perks include free park access during off hours, promotional tickets, exclusive events, discounts at partner attractions, and employee discounts. The hiring initiative aligns with parent company Cedar Fair Entertainment’s plan to recruit 35,000 seasonal associates across its parks in 2024, with a hiring period from Feb. 17 to 24 in the U.S. and Canada. Interested candidates can find details on Canada’s Wonderland’s job site.

Electronic Arts (EA) offers more than 250 job opportunities across Canada.

EA is hiring for a variety of positions, ranging from software engineering and game design to marketing and human resources, with many positions available for remote work. The company, known for popular titles such as the FIFA, Madden NFL, Bejeweled, Battlefield and Sims franchises, is a key player in the video game industry. Currently, EA has 176 vacant positions in British Columbia, 51 in Toronto, 24 in Edmonton and 23 in Montreal.


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